Shape Shifter
Cult Design’s Billo Sofa System puts the ‘mod’ back in modular.
In partnership with CULT DESIGN • Words ELIZABETH CLARKE
While today's modular sofas can be traced back to the mid-century era, their enduring style and functionality make them the foundation feature of contemporary living room design. Unlike traditional upright sofas, sectional sofas offer a high level of customisation, providing design opportunities, comfort and functionality while adding warmth to a space and encouraging conversation.
Equal parts form and function, the Billo Sofa System by multi-award-winning industrial designer Adam Goodrum in collaboration with Cult Design, delivers sublime comfort, adaptability and a laidback aesthetic. It is the latest addition to NAU, Cult's in-house design brand that celebrates Australia’s most talented and innovative furniture designers.
"The Billo Sofa System is distinctly different from anything currently offered in the NAU collection and the collaboration has allowed us to explore new design territories while addressing the demand for a more approachable, adaptable seating solution," says the Perth-born designer. “I have a deep appreciation for vintage Italian sofas, and their elegance and timeless design provided a rich source of inspiration. I wanted to capture the essence of those classic forms while infusing them with a modern touch, ensuring they meet contemporary needs and preferences.”
The Billo Sofa System consists of various rearrangeable seating components, such as single and double seats, corner and arm modules, and a multi-purpose ottoman. It is designed with classic elegance and easy manoeuvrability in mind, allowing each piece to stand alone or be combined in different formations to suit residential and commercial environments. It can be upholstered to taste in various fabrics or leather finishes.
“An innovative feature of the Billo sofa is the top back of the frame, which is designed to have slight give for added comfort,” says Adam. “This was a complex issue to resolve but ultimately enhances the sofa's overall comfort and user experience.”
The design process was extensive, involving sketching, CAD development, and numerous prototype iterations to refine the look, tailoring and comfort. “We started with the most complex piece, the armchair [which launched in May at the Melbourne Design Fair] and used its design elements to inform the other modules, ensuring a cohesive and versatile collection,” says Adam. “Choosing the right materials and finishes was a collaborative effort with our maker. We resolved the frame construction and experimented with different layered foam densities to ensure optimal comfort and durability. The integrated bolster and the relaxed tailoring provide cloud-like comfort, and the pillowy shapes embrace you with open arms.”
One of the main challenges for the designer was moving away from his signature geometrical approach and aesthetic and embracing more organic forms. “It required a deep understanding of fabrics and sofa construction to create interesting and comfortable shapes,” he says. “Overcoming these challenges involved a lot of trial and error, but ultimately it allowed us to achieve a unique design.”
By integrating sustainable design principles and cutting-edge features, such as the flexible top back frame, the Billo Sofa System is the definition of responsible design.
“Sustainability was a core consideration in our design process,” says Adam. “We focused on using responsibly sourced materials and ensuring the product's durability to extend its lifespan. This approach minimises environmental impact and promotes responsible consumption.”
The designer considers the Billo Sofa System his most complex project for NAU to date, but says creating a design that enhances a space and offers functionality and comfort makes it his most rewarding.
"My favourite aspect of the collection is its billowing shapes and tailored comfort,” he says. “I want one for my own home!"
Multi-award-winning industrial designer Adam Goodrum.
Follow @cultdesignau / @adamgoodrumstudio
Cult Design
242 Stirling Hwy, Claremont
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